Maria Raciti

In this episode of Marketing for Good, we speak with Professor Maria Raciti, Co-Director of the Indigenous and Transcultural Research Centre and Professor of Marketing at the University of the Sunshine Coast. Maria shares her journey into academia and social marketing, and dives deep into various themes including:

- Pockets of brilliance and Indigenous excellence
- Empowerment through authentic co-design
- Balancing purpose with commerciality.

This conversation is rich with insights on how strengths-based narratives, cultural integrity, and structural change can drive more inclusive, impactful work in marketing and beyond.

She’s transformed opportunities for countless First Nations students, and trailblazing Queensland researcher Professor Maria Raciti says her own success started with “giving it a crack”.

CQUniversity’s first Indigenous student to graduate with a PhD back in 2004, the Mackay-born academic is now Professor of Marketing in the School of Business at University of the Sunshine Coast, a Director of its Indigenous and Transcultural Research Centre, and a Principal Fellow of the Academy of Higher Education in the United Kingdom.

Professor Raciti shares the challenges of her journey, and how her research meant influencing key policy, as this podcast series goes back to where the big impact begins - research higher degrees. .