Maria Raciti

Recently, there has been growing interest among the global marketing research community to create space for Indigenous knowledges and perspectives. This article introduces EveryWhen, positioning it as both an Australian Indigenous knowledge system that offers a nonlinear perception of time and a methodology with wide-ranging applications in marketing research. Time is culturally constructed, and for Aboriginal and Torres Strait Islander peoples’, EveryWhen represents time as the infinite present—unmeasured, indivisible, and elastic, where the past, present, and future co-exist. Through a case study with Australian Indigenous doctoral student consumers, this article demonstrates how the multisensory EveryWhen methodology utilises Australian Indigenous storytelling/yarning, three-dimensional earth-drawn artefact creation, and an adaptation of Bishop and Tynan’s (2025) Kin and Country five-perspective analytical lens to capture nonlinear consumer temporalities. Conducted by and with Indigenous Australians and adhering to Indigenous research design principles, the case study also models best practice in Indigenous research. The EveryWhen findings revealed layered, dynamic consumer journeys, showing how new marketing research insights emerge when temporality is foregrounded. EveryWhen is portable across a range of contexts and applicable to all consumers, representing a pathway to decolonisation and Indigenising marketing research. For marketing researchers, the value of EveryWhen lies not only in introducing nonlinear temporalities but also in extending multisensory methodologies to broaden the ways consumer journeys are accessed, captured, and represented in marketing research.

Purpose
The purpose of this study is to introduce a special issue that surfaces the under-documented structural flaw at the heart of social impact work, exposing how short-term funding horizons and government election cycles influence the achievement of sustainable, transformative social impact.

Design/methodology/approach
A conceptual synthesis is offered, integrating insights from collaborative governance, resource dependence theory, distributive politics, nonprofit resilience and projectification scholarship. Inspired by an Australian Indigenous community-controlled organisation’s experiences, this special issue foregrounds the conditions that hinder durable social impact.

Findings
Short-term funding and government election cycles create structural distortions, including output capture, outcome drift, performative evaluation, relational erosion, workforce churn and the projectification of complex social change into siloed, piecemeal activities. These dynamics erode the conditions necessary for sustainable, transformative social change. This editorial synthesises the literature and locates the special issue contributions. This study also presents an Indigenous Knowledge System-informed special issue design that is practitioner-driven and Indigenous-led with a whole-circle practice-research-practice feedback loop that exemplifies how social impact learnings can be mobilised.

Practical implications
Social change scholars and practitioners will find an evidence base to advocate for structural reforms. Many readers may also find this editorial affirming, as it makes visible the shared lived experiences of funding and election cycle volatility, calling out the associated hidden labour and disrupted social impact trajectories.

Originality/value
This special issue shows how short-term funding and election cycles operate as structural headwinds that shape social impact programs capacity to achieve sustainable transformation. This study also models and encourages social impact whole-circle practice-research-practice feedback loops.

This paper assembles key Indigenous concepts and culturally adapts them into resources for use by mainstream services to support all customers experiencing vulnerability. Using Bartlet et al.’s (2012) Two-Eyed Seeing approach, eight influential Indigenous concepts were chosen for their capacity to extend existing service thinking beyond Western assumptions, being: cultural wealth (Yosso, 2005), radical hope (Lear, 2006), survivance (Vizenor, 1999), thrivance (Baumann, 2023), relationality (Moreton-Robinson, 2017), storying (Phillips & Bunda, 2018), Dadirri (Ungunmerr-Baumann, 2022) and Indigenous self-determination (Rademaker & Rowse, 2020). Drawing on the author’s lived experience as an Indigenous marketing scholar, eight principles, a micro-meso-macro framework, and a reflective questioning tool were developed to assist service marketers. As Indigenous knowledges are inherently strengths-based and holistic, these resources apply across all forms of customer vulnerability and service ecologies. A positionality-informed protocol guides appropriate use across Indigenous and non-Indigenous service contexts. These Indigenous-informed resources provide the opportunity to enrich service ecologies.

Although previous research has found social class differences in students’ academic performance at university, success in higher education is far more multi-faceted. This study surveyed 2,665 undergraduate students from six Australian universities to investigate mediators of class differences in success, where success was operationalised using diverse and comprehensive measures (e.g., academic self-efficacy, cognitive engagement). Importantly, class was operationalised as a continuous variable rather than arbitrary quartiles. Mediation analyses showed consistent relationships between class and sense of success. Economic capital was identified as the main mediator, followed by social connections, cultural expectations, and aspirations. Some criteria—particularly greater interdependent motivation to be a role model for their community and assist their families after university—were more important in success evaluations for students from backgrounds with lower measures of socioeconomic class. Interdependent motivations suppressed some of the negative effects of lower class, providing evidence of alternative capitals or personal motivational resources. We conclude that conceptions of educational success that elide non-academic forms of success and minimise student’s motivations, especially community-based motivations, offer a limited and limiting understanding of the student experience.

As the world faces considerable political, social, cultural and technological uncertainty, it is crucial that we take seriously the need to investigate how we achieve knowledge justice in graduate research for Indigenous and transcultural doctoral candidates in Australia and globally. In particular, we need fresh ways of shaping graduate research that incorporates Indigenous knowledge approaches. This involves transforming how we imagine the agency of Country, the power of Story and iterative, intergenerational and intercultural knowledge creation in doctoral education and supervision (Manathunga et al., 2022). Drawing upon postcolonial/ decolonial theories (Chakrabarty, 2007; Williams et al., 2017), this research paper presents the findings of a large qualitative research project that explored implementing Indigenous knowledge approaches in Australian doctoral education. With the support of an ARC Discovery grant, this nonIndigenous led, First Nations and transcultural project team conducted life history interviews and time mapping with over 100 Aboriginal and Torres Strait Islander and transcultural (migrant, culturally diverse and international) doctoral candidates and their supervisors across 2022-2023. In this 55-minute presentation, the research team will present the f indings of their research which was designed to explore new ways of creating spaces within doctoral education and thesis creation for the histories, geographies, languages and cultural knowledges of First Nations and transcultural communities. The presentation will summarise the findings from the comparative policy analysis of Aotearoa New Zealand, South African and Australian doctoral education policies for Indigenous and black majority doctoral candidates that was conducted as the first phase of the project. It will then present and justify its innovative combination of life history methodologies (Dhunpath & Samuel, 2009) and time mapping before providing information on the overall demographic profile of its participant doctoral candidates and supervisors. 66 Using postcolonial/decolonial thematic analysis approaches, the presentation will illustrate its analysis of how Country, Story and iterative, intergenerational and intercultural knowledge creation strategies are present in the life stories and time maps of selection of First Nations, transcultural and non-Indigenous participants. The paper will conclude with an introduction to the project website, which contains practical resources on how to use life histories in doctoral supervision and how to create time maps that illustrate how candidates’ cultural knowledges, histories, languages and geographies impact upon their research. The website also showcases the brief life histories and time maps of a selection of participants. It is anticipated that this research project and the practical resources it provides will help to foreground relational and respectful approaches to the supervision of First Nations and transcultural doctoral candidates. These transformations have the potential to achieve greater knowledge justice in doctoral education that is likely to help us navigate the changing graduate research landscapes of the future.

Social marketing has carefully built an extensive, credible evidence base for influencing behaviour in ways that benefit individuals, communities and the broader public good. As the discipline has matured, so too has its ambition, extending from a heavy focus on downstream individual behaviour change towards systems-level thinking and structural reform. However, one dimension of the discipline’s maturity remains underdeveloped. Although the need to centre Indigenous peoples’ knowledges, perspectives and experiences in social marketing is widely recognised, social marketing scholarship has not kept pace.

In the twenty-first century, doctoral education has been captured within a performance culture that emphasizes timely thesis progression and completions over the importance of researcher identity (re)formation and intellectual growth (Manathunga, 2019). Under the conditions of ‘cybernetic capitalism’ (Peters, 2015), the doctorate has been reconceptualized as a neoliberal exercise in efficient project management where supervisors and candidates work through a linear process towards the production of theses (Zembylas, 2023). Instead, the experience of studying for a doctorate and supervising candidates is often a complex pedagogical activity, where research does not necessarily progress unproblematically and life events often intervene to impede steady progress. The huge gap in the ways doctoral education is represented and understood in policy documents and guidelines and the realities many candidates and supervisors experience often provokes unnecessary anxiety and stress for all (Mura & Wijesinghe, 2022). Rather than minimalizing the complexity of doctoral supervision, we argue it is imperative that policy makers, university leadership, supervisors and candidates be encouraged to grapple honestly with the inherent supervision complexities....