David Fleischman

This chapter explores the multifaceted nature of elite athlete well-being, emphasising the importance of a holistic approach to health that integrates physical, mental, emotional, and social components. It delves into the prevalence of mental health issues among elite athletes, highlighting the unique stressors they face, such as performance pressures, injury, career transitions, and personal challenges. The chapter also examines the critical role of athlete well-being in performance optimisation, injury prevention, career sustainability, and ethical considerations. It advocates for the future integration of comprehensive support programmes, with independent experts and collaborative partnerships, to enhance holistic athlete support and reduce costs. Key strategies for addressing athlete well-being and career transitions, such as education, research, and athlete participation, are evaluated for their potential to promote both short- and long-term athlete health. Finally, the chapter reviews the evolution of elite athlete well-being programmes, illustrating the growing recognition of the need for personalised support and specialised services. Through these programmes, the sports industry is increasingly embracing a model that nurtures athlete well-being, benefiting both individual athletes and the broader sporting community.

This chapter explores the evolution of dual career management in high-performance sport and discusses challenges and strategies for managing athletes who are balancing their sporting careers with other professional and personal pursuits. It describes key theoretical frameworks underpinning dual career research and practice and summarises international literature, which seeks to improve understanding of the influencers of dual career success. The chapter includes three case studies of the application of dual career management in the Australian context (1) the Australian Institute of Sport Elite Sport Education Network which coordinates a national, integrated approach to elite sport dual career development, (2) dual career support for student-athletes at the University of the Sunshine Coast, and (3) dual career management for professional netballers at the Sunshine Coast Lightning, professional national netball club. The chapter concludes by highlighting evolving challenges and future directions for dual career research and practice.

The Brisbane 2032 Olympics and Paralympics signal a shift from mega-city hosts to a more regional and sustainable approach to staging the Games. Uniquely in a Summer Olympic bid, Brisbane’s application was based on the hosts being from the broader Australian region of south-east Queensland. In appointing Brisbane, International Olympic Committee President Thomas Bach outlined the importance of sustainability and economic responsibility, and recognised the long-term regional and national strategies around development in Australia. In this changing global sports ecosystem, this paper examines the legacies of Atlanta 1996, a smaller-scale Olympics through media coverage of this edition of the Games, including general and sports reporting. The findings outline areas for the Brisbane 2032 organisers to consider in delivering an Olympics that is sustainable for the hosts. The Games were most effective for fulfilling elements related to sports legacies and the economic focus on making a profit, or not requiring government funding. There are considerable positives in the Olympic stadium still being in use, along with the aquatic centre, and the continued popularity of the public space and broader developments based around the Centennial Olympic Park.

Encouraging clinical trial participation remains a critical endeavour despite sustained efforts. This research aims to introduce a novel approach to promoting clinical trial participation, leveraging existing participants as advocates for others to participate. The study analysed 166 survey responses from Australian clinical trial participants. The results demonstrate that enhanced rapport between clinical trial participants and trial staff and technical quality are significantly associated with increased advocacy among current trial participants. Additionally, potential variations in these relationships concerning trial type, participant age, and sex are explored. This research on health marketing suggests that strategies for recruiting new participants should leverage patient advocacy, which is fostered by strong patient-staff rapport and perceived technical quality. Significant health marketing implications emerge, indicating that campaigns and trial experiences must be tailored to account for variations in how rapport and technical quality influence advocacy, based on factors such as patient sex, age, and trial type.

Female athletes have often been the targets of offensive comments on digital platforms and incivility, trolling and hate speech were again present during the 2023 FIFA Women’s World Cup. In this sometimes-toxic environment, it is important to understand what is occurring during such a prestigious global tournament so organizations and platforms recognize the degree of abuse – and consider how to address it. In this study, Twitter posts (n = 294,785) were examined in a quantitative content analysis for swearing, rude and derogatory words, and manually filtered into 700 cases where offensive comments were evident. The findings outline types and topics of trolling and highlight how these elements were expressed during the 2023 World Cup, with females the main targets, often by male perpetrators. Broader implications of this work show the need to find ways to address hostility online towards women in sport.

Growing reports indicate a slowdown in electric vehicle (EV) sales, particularly among consumers yet to embrace this sustainable transportation option. A key functional barrier to adopting EVs relates to infrastructure, maintenance, and range anxiety issues. This study explores how marketing can address this barrier by framing messages to evoke anticipated pride in owning an EV, thus reducing range anxiety, charging inconvenience, and ultimately increasing purchase intentions. Grounded in construal level theory and affect-as-information theory, the study employs an online experiment with 223 Australian consumers yet to purchase an EV. Results reveal that concrete, self-targeted messages yield greater purchase intentions, driven by increased anticipated pride in ownership and reduced perceived functional barriers. These findings underscore the importance of framing in marketing messaging to encourage EV adoption and offer practical implications for EV brands and policymakers.

This article examines Cricket Australia’s (CA) Code of Conduct and draws theoretical connections to Enterprise Risk Management (ERM). In so doing, the article considers the nature and scope of CA’s Code of Conduct, and challenges for the effective implementation of the code. The purpose of a Code of Conduct is to set out expectations for behaviour and disciplinary processes for failure to adhere to these standards. However, while public image and popularity remain central objectives of the Code, there is ambiguity and conflict between these objectives and the third objective: integrity, an ethical value that underpins codes of conduct. Our recommendation to remove public image and popularity from the purpose of the Code of Conduct is consistent with The Ethics Centre 2018 Report that recommended a ‘core consistency (a clear ‘family resemblance’) between How We Play, the Spirit of Cricket, and any additional Ethical Framework applying to elite players’. We suggest that ‘core consistency’ starts with a clear and consistent purpose in the Code of Conduct, one that is not clouded by public image and popularity, and one that is focused on the ethical values of integrity, transparency, and accountability.

Research question
This study is a systematic literature review of career transition in high-performance sport, paving the way for sport management research to further a comprehensive advancement of this field in addressing ever-evolving athlete needs. The current review addresses gaps in the literature by synthesising the conceptual evolution of career transition literature and terminology, identifying the focus of career assistance programs (CAPs) and similar support programmes, and investigating trends in the theories, frameworks and models examining elite athlete career transition.

Research methods
Following the PRISMA guidelines, 151 peer-reviewed articles from 1990 through the end of 2023 were systematically identified and analysed.

Results and Findings
A clear conceptual shift from retirement to career transition is observed, with a strong focus on education pathways and terminology. Findings also show a strong education focus and a lack of assessing CAPS. The theoretical basis for career transition work is generally limited, with existing research drawing heavily from various psychological-based lenses.

Implications
This research contributes a comprehensive roadmap to advance research on managing athletes’ successful transition into life beyond sport. It offers fruitful avenues for managing the evolution of career transition and how sport management perspectives may help better assess CAPs. It showcases the potential of sport management knowledge as a fresh lens to investigate career transition in high-performance sport.

Food journalism often focuses on high-profile fine dining and commercial television, but behind the glamour, there are stories that do not always fit the sunny lifestyle narrative. Key reasons behind this approach are the commercial influences and conflicts within the industry and the way the media does - or does not - cover an issue, restaurant or story. In this chapter, commercial elements of food journalism are examined, including reviews of restaurants, independence of reviewers, transparency of the ratings process and ethical attitudes. Food journalism also contains a range of content providers, from established critics and journalists in broadsheet and tabloid publications to the growing digital sphere of bloggers and social media influencers. These practices are explored along with the value of news in food journalism. Food TV is also associated with food journalism, even though its primary role is often entertainment rather than information or education. A case study on the evolution of food TV complements the academic analysis in this chapter and highlights the development of this high-profile area of the media industry.