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David Fleischman

Senior Lecturer in Marketing, School of Business and Creative Industries

services  higher education  sports marketing  transformative services   student-athletes  responsible marketing

Output list

Book chapter   Peer reviewed

by Popi SotiriadouMax Kalis and David Fleischman

Published 2026

Managing High Performance Sport, 2nd Edition, 257 - 276

Book chapter   Peer reviewed

by Tania StevensonKate KirbyChristine HiggissonKristy Munroe and David Fleischman

Published 2026

Managing High Performance Sport, 2nd Edition, 228 - 256

Book chapter - Sub-section   Peer reviewed

by David Fleischman

Published 2025

Marketing: An Introduction, 9th Edition, 487 - 500

No abstract available.

Book chapter   Peer reviewed

by Peter English and David Fleischman

Published 2025

The Routledge Handbook of Lifestyle Journalism, 108 - 120

Book chapter   Peer reviewed

by Aaron ThamDavid Fleischman and Peter Jenner

Published 2019

Social Capital in the Asia Pacific: Examples from the Services Industry, 1 - 23

Book chapter   Peer reviewed

by David Fleischman

Published 2017

Principles of Marketing, 7th Edition

Book chapter   Peer reviewed

by David Fleischman

Published 2014

Marketing, 3rd Edition

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