Output list
Book chapter
Elite athlete well-being and life after sport
Published 2026
Managing High Performance Sport, 2nd Edition, 257 - 276
This chapter explores the multifaceted nature of elite athlete well-being, emphasising the importance of a holistic approach to health that integrates physical, mental, emotional, and social components. It delves into the prevalence of mental health issues among elite athletes, highlighting the unique stressors they face, such as performance pressures, injury, career transitions, and personal challenges. The chapter also examines the critical role of athlete well-being in performance optimisation, injury prevention, career sustainability, and ethical considerations. It advocates for the future integration of comprehensive support programmes, with independent experts and collaborative partnerships, to enhance holistic athlete support and reduce costs. Key strategies for addressing athlete well-being and career transitions, such as education, research, and athlete participation, are evaluated for their potential to promote both short- and long-term athlete health. Finally, the chapter reviews the evolution of elite athlete well-being programmes, illustrating the growing recognition of the need for personalised support and specialised services. Through these programmes, the sports industry is increasingly embracing a model that nurtures athlete well-being, benefiting both individual athletes and the broader sporting community.
Book chapter
Managing dual careers in high-performance sport
Published 2026
Managing High Performance Sport, 2nd Edition, 228 - 256
This chapter explores the evolution of dual career management in high-performance sport and discusses challenges and strategies for managing athletes who are balancing their sporting careers with other professional and personal pursuits. It describes key theoretical frameworks underpinning dual career research and practice and summarises international literature, which seeks to improve understanding of the influencers of dual career success. The chapter includes three case studies of the application of dual career management in the Australian context (1) the Australian Institute of Sport Elite Sport Education Network which coordinates a national, integrated approach to elite sport dual career development, (2) dual career support for student-athletes at the University of the Sunshine Coast, and (3) dual career management for professional netballers at the Sunshine Coast Lightning, professional national netball club. The chapter concludes by highlighting evolving challenges and future directions for dual career research and practice.
Book chapter - Sub-section
Patagonia: Forging its own approach to business and responsible marketing
Published 2025
Marketing: An Introduction, 9th Edition, 487 - 500
No abstract available.
Book chapter
Food journalism's commercial ingredients
Published 2025
The Routledge Handbook of Lifestyle Journalism, 108 - 120
Food journalism often focuses on high-profile fine dining and commercial television, but behind the glamour, there are stories that do not always fit the sunny lifestyle narrative. Key reasons behind this approach are the commercial influences and conflicts within the industry and the way the media does - or does not - cover an issue, restaurant or story. In this chapter, commercial elements of food journalism are examined, including reviews of restaurants, independence of reviewers, transparency of the ratings process and ethical attitudes. Food journalism also contains a range of content providers, from established critics and journalists in broadsheet and tabloid publications to the growing digital sphere of bloggers and social media influencers. These practices are explored along with the value of news in food journalism. Food TV is also associated with food journalism, even though its primary role is often entertainment rather than information or education. A case study on the evolution of food TV complements the academic analysis in this chapter and highlights the development of this high-profile area of the media industry.
Book chapter
Published 2019
Social Capital in the Asia Pacific: Examples from the Services Industry, 1 - 23
Social capital is broadly conceptualised as consisting of resources and network ties embedded in the social structures and relationships that facilitate beneficial outcomes for the actors within those structures. Despite the number of research studies on social capital, there have been fewer attempts to examine social capital in the context of service-oriented firms, particularly in the Asia Pacific. This is surprising as the service industry plays an important role in the global services trade transactions and business activities. Social capital enables and maintains social relations for business transformation for service-oriented firms. Indeed, it would be unimaginable for any economic activity, particularly in service-oriented firms, to occur without social capital. This examination of social capital in the Asia Pacific region provides the context for recognising the cultural, social and economic opportunities and challenges of several Asia Pacific countries that can potentially enrich our knowledge and understanding of the region. Contributions are drawn from cases based in Thailand, Indonesia, South Korea, China and Australia, for relevant application in the areas of social capital and service-oriented firms in the Asia Pacific. This book was originally published as a special issue of the Asia Pacific Business Review. [Book Synopsis]
Book chapter
Patagonia: hiking a value trail of marketing responsibility
Published 2017
Principles of Marketing, 7th Edition
A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills. MyLab Marketing can be packaged with this edition to engage students and allow them to apply their knowledge, strengthen their understanding of key concepts and develop critical decision making skills. [Book Synopsis]
Book chapter
Airbnb: Find a place to stay, Case Study
Published 2014
Marketing, 3rd Edition
Marketing 3rd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful 'ground-up' Introductory Marketing text ever released in the local market. Building on the strengths of the previous two editions, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing, including detailed coverage of digital marketing initiatives, as well as more traditional methods. It is an essential guide to best practice. [Book Synopsis]