The knowledge of strategy tools and their application are relevant and beneficial for micro and small businesses (MSBs) and their owner-managers. Substantially contributing to the economy, MSBs represent Australia's largest number of organisations, creating economic and social benefits. They seek resilience and how to effectively sustain competitive advantage, yet clear and defined articulation of strategy tools application, relevance, and benefit for MSBs and the owner-managers are not yet refined in the literature. We demonstrate that strategy tools benefit the MSB owner-managers. This study adopted a thematic analysis method within a case study methodology that investigated MSBs owner-managers in southeast Queensland. We argue that strategy tools are relevant and beneficial to MSBs and their owner-managers.
Conference paper
Evaluating the application of strategy tools for micro and small business owners and managers
Proceedings of the 36th ANZAM Conference, pp.1145-1145
Australian and New Zealand Academy of Management (ANZAM) Conference, 36th (Wellington, New Zealand, 05-Dec-2023–07-Dec-2023)
Australian & New Zealand Academy of Mangement
2023
Abstract
Details
- Title
- Evaluating the application of strategy tools for micro and small business owners and managers
- Authors
- Kerry Anne Toyer (Author) - University of the Sunshine Coast, Queensland, Student Services and EngagementWayne Graham (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesNoel Tracey (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
- Publication details
- Proceedings of the 36th ANZAM Conference, pp.1145-1145
- Conference details
- Australian and New Zealand Academy of Management (ANZAM) Conference, 36th (Wellington, New Zealand, 05-Dec-2023–07-Dec-2023)
- Publisher
- Australian & New Zealand Academy of Mangement
- Date published
- 2023
- Organisation Unit
- School of Business and Creative Industries; Student Services and Engagement
- Language
- English
- Record Identifier
- 991206380302621
- Output Type
- Conference paper
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