Evaluating the application of strategy tools for micro and small business owners and managers

The knowledge of strategy tools and their application are relevant and beneficial for micro and small businesses (MSBs) and their owner-managers. Substantially contributing to the economy, MSBs represent Australia's largest number of organisations, creating economic and social benefits. They seek resilience and how to effectively sustain competitive advantage, yet clear and defined articulation of strategy tools application, relevance, and benefit for MSBs and the owner-managers are not yet refined in the literature. We demonstrate that strategy tools benefit the MSB owner-managers. This study adopted a thematic analysis method within a case study methodology that investigated MSBs owner-managers in southeast Queensland. We argue that strategy tools are relevant and beneficial to MSBs and their owner-managers.