About
Associate Professor Rory Mulcahy is an internationally recognised marketing researcher whose work focuses on how marketing, digital technologies and service systems can address consumer, organisational and societal challenges. His research spans transformative service research, artificial intelligence, consumer behaviour, digital marketing and social marketing.
He has published in leading international journals, including the Journal of Service Research, European Journal of Marketing, Journal of Advertising and Journal of Business Research, attracting more than 4,700 Google Scholar citations and multiple research awards. He has contributed to research projects attracting over A$1.1 million in funding and is currently a Chief Investigator on a A$535,248 National Intelligence Discovery Grant investigating deepfakes. His research has informed industry initiatives, government policy and behaviour change programmes.
An experienced academic leader and mentor, Rory has contributed to 15 PhD completions, including seven as principal supervisor. He previously served as Assistant Associate Dean (Research) at UniSC and currently leads the Work, Live and Play Research Cluster. He is committed to research-led teaching, interdisciplinary collaboration and developing the next generation of researchers.