About

Biography

Dr Lenny Vance completed his PhD at USC in 2017. The research for his doctorate focused on brand equity outcomes for corporate sponsors of junior sport in Australia. He teaches Marketing and Events management within the USC Business School. Findings from his doctorate research have been published in ANZMAC conference proceedings 2015 in Measuring Business Excellence and Corporate Communications: An International Journal. Lenny has also written industry commentary for Creating Enduring Festivals, the Australian Association of Social Marketing and The Courier-Mail.

He has a Master of Business (Communication Studies) degree and has enjoyed an extensive career as a senior marketing, sponsorship and events manager and corporate consultant. Outside of his professional duties Lenny is an enthusiastic surfer, musician and songwriter.

Professional memberships

  • Australian Marketing Institute

Teaching areas

  • Marketing
  • Events Management

Expert media commentary

Dr Lenny Vance specialist areas of knowledge include sponsorship marketing, brand reputation, corporate social responsibility and social marketing.

Link

Organisational Affiliations

Lecturer, Tourism, Leisure and Event Management, School of Business and Creative Industries

Fellow, Australian Marketing Institute

President, Sunshine Coast Events Industry Association (Australia)

Advisor, Sunshine Coast Council Major Events Board