Amy Curran

Amy Curran holds a Bachelor of Business (First Class Honours) from the University of the Sunshine Coast (UniSC). Her research focuses on digital marketing, social media influencers, consumer behaviour, branding, and the creative industries. Her honours research examined how followers perceive the authenticity of Australian micro fashion social media influencers. Amy has co-authored peer-reviewed publications on influencer authenticity, authors' marketing knowledge and practices, narrative brand management, and marketing education.