Book chapter
Revisiting Online Tourism Forums as Vehicles for Value Co-destruction
Revisiting Value Co-creation and Co-destruction in Tourism, pp.5-26
Routledge
2022
Abstract
This paper revisits the value of online tourism forums as a vehicle for value co-destruction and corresponding responses by different users. Employing a content analysis of 469 trolling episodes recorded on Lonely Planet Thorn Tree forums, the research showed how such incidents allude to value co-destruction. However, the research also showcases how trolling victims respond to these unprovoked episodes by employing one, or a combination of three approaches-ignoration, rebuttal and re-orientation to deal with value co-destruction. In doing so, the research has contributed to a nuanced understanding of value co-destruction triggered by trolling, and corresponding responses as within forums. This provides a useful starting block for destination social media accounts to ensure that they take proactive measures to address trolling before they can create toxic online environments.
Details
- Title
- Revisiting Online Tourism Forums as Vehicles for Value Co-destruction
- Authors
- Aaron Tham - University of the Sunshine Coast, Queensland, USC Business School - LegacyMingzhong Wang - University of the Sunshine Coast, Queensland, USC Business School - Legacy
- Contributors
- Eleni Michopoulou (Editor) - University of DerbyNikolaos Pappas (Editor) - University of SunderlandElena Cavagnaro (Editor) - NHL Stenden University of Applied Sciences
- Additional notes
- The chapters were originally published as a special issue of the journal, Tourism Planning & Development.
- Publication details
- Revisiting Value Co-creation and Co-destruction in Tourism, pp.5-26
- Publisher
- Routledge
- DOI
- 10.4324/9781003245537-2; 10.4324/9781003245537
- ISBN
- 9781003245537
- Organisation Unit
- School of Science, Technology and Engineering; USC Business School - Legacy; Indigenous and Transcultural Research Centre; School of Business and Creative Industries
- Language
- English
- Record Identifier
- 991029269702621
- Output Type
- Book chapter
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