Journal article
Revisiting Online Tourism Forums as Vehicles for Value Co-destruction
Tourism Planning & Development, Vol.18(2), pp.125-146
2021
Abstract
This paper revisits the value of online tourism forums as a vehicle for value co-destruction and corresponding responses by different users. Employing a content analysis of 469 trolling episodes recorded on Lonely Planet Thorn Tree forums, the research showed how such incidents allude to value co-destruction. However, the research also showcases how trolling victims respond to these unprovoked episodes by employing one, or a combination of three approaches—ignoration, rebuttal and re-orientation to deal with value co-destruction. In doing so, the research has contributed to a nuanced understanding of value co-destruction triggered by trolling, and corresponding responses as within forums. This provides a useful starting block for destination social media accounts to ensure that they take proactive measures to address trolling before they can create toxic online environments.
Details
- Title
- Revisiting Online Tourism Forums as Vehicles for Value Co-destruction
- Authors
- Aaron Tham (Author) - University of the Sunshine Coast, Queensland, USC Business School - LegacyMingzhong Wang (Author) - University of the Sunshine Coast, Queensland, USC Business School - Legacy
- Publication details
- Tourism Planning & Development, Vol.18(2), pp.125-146
- Publisher
- Routledge
- DOI
- 10.1080/21568316.2021.1873832
- ISSN
- 2156-8324
- Organisation Unit
- University of the Sunshine Coast, Queensland; USC Business School - Legacy; School of Business and Creative Industries; School of Science, Technology and Engineering; Sustainability Research Centre; Indigenous and Transcultural Research Centre
- Language
- English
- Record Identifier
- 99504808402621
- Output Type
- Journal article
Metrics
11 Record Views
InCites Highlights
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- Web Of Science research areas
- Hospitality, Leisure, Sport & Tourism
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Source: InCites