About

Anticipated regret (AR) is an under-researched concept in the marketing literature. AR is regret that is felt before a decision is made (Zeelenberg, 1999), and it influences the consumer’s pre-purchase decision-making process. Anecdotally, AR is particularly influential when consumers are deciding on the purchase of transformative services like those related to education, finance, relationships and careers (Pink, 2022). The purpose of this research is to examine the influence of AR in consumer decision-making pertaining to complex, high-involvement transformative services. Formally stated, the research problem being addressed is: How and why AR impacts the decision to consume transformative services.

Organisational Affiliations

Head Invigilator, Student Services and Engagement

Casual Academic, School of Business and Creative Industries

Casual Academic, School of Business and Creative Industries

Casual Academic, School of Business and Creative Industries

Casual Academic, School of Business and Creative Industries

Education

Masters of Business Research
2023, Master of Business(MBus), University of the Sunshine Coast (Australia, Sunshine Coast) - USC

The role of anticipated regret in transformative services marketing. Supervisors Maria Raciti and Richard Tindle

Graduate Certificate in Business Research
Mar-2022–Nov-2022, University of the Sunshine Coast (Australia, Sunshine Coast) - USC
Master of Arts - Professional Communication
2005–2009, Master of Business(MBus), Deakin University (Australia, Burwood)
Foundations of University Teaching Program
2008–2008, University of the Sunshine Coast (Australia, Sunshine Coast) - USC
Graduate Diploma of Marketing Management
1996–1998, Graduate Degree Track, Central Queensland University (Australia, Rockhampton) - CQU
Bachelor of Arts - Journalism & Communications
1992–1994, Bachelor of Arts(BA, AB, BS, BSc, SB, ScB), Central Queensland University (Australia, Rockhampton) - CQU