Working paper
A Triadic Interaction Model to Study the Atmosphere and Outer Atmosphere of Triadic International Business Relationships
Faculty of Business Working Paper Series, Vol.5(3), pp.3-31
University of the Sunshine Coast
2002
Abstract
This paper presents a theoretical model to study triadic interfirm interactions between an intermediary and a buyer, and a seller. The model is developed to capture the nature of triadic interactions and the influence or dependence that network relationships have on focal triad network relationships. Theoretical perspectives include and extend concepts from the Industrial/International Marketing and Purchasing (IMP) school of theoreticians, and utilises the dyadic interactions approach as a base. Specifically, the model was developed to study triadic interactions between Hong Kong intermediaries, mainland sellers, and buyers from the West.
Details
- Title
- A Triadic Interaction Model to Study the Atmosphere and Outer Atmosphere of Triadic International Business Relationships
- Authors
- Michael Trimarchi (Author) - University of the Sunshine Coast - Faculty of Business
- Publication details
- Faculty of Business Working Paper Series, Vol.5(3), pp.3-31
- Publisher
- University of the Sunshine Coast
- Date published
- 2002
- ISSN
- 1443-3737
- ISBN
- 0958535207
- Copyright note
- Copyright © 2002 Michael Trimarchi. Reproduced with permission.
- Organisation Unit
- University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99449437402621
- Output Type
- Working paper
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