AASM Viewpoint Vignettes: Social Marketing Theory and Practice

Maria Raciti

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AASM Viewpoint Vignettes: Social Marketing Theory and Practice

Maria Raciti

Australian Association of Social Marketing

2024

Files and links (7)

url

https://aasm.org.au/viewpoint-vignettes-social-marketing-theory-and-practice/View

Webpage

url

https://youtu.be/RzAR8CBTUxgView

VideoAASM Viewpoint Fast Class 1: An introduction to social marketing

url

https://youtu.be/oxOduJ4SZw4View

VideoAASM Viewpoint Fast Class 2: Eight ways to influence behaviour

url

https://youtu.be/RJD3TxqRG7wView

VideoAASM Viewpoint Fast Class: The process and challenges of influencing behaviour

url

https://youtu.be/s38nUeKfvZ8View

VideoAASM Fast Class 4: Six questions to help plan your social marketing intervention

Abstract

social marketing

Professor of Marketing at the University of the Sunshine Coast, Maria Raciti presents the Viewpoint Theory Fast Class. A series of short videos to introduce practitioners to social marketing.

Details

Title: AASM Viewpoint Vignettes: Social Marketing Theory and Practice
Authors: Maria Raciti (Author) - University of the Sunshine Coast, Queensland, Indigenous and Transcultural Research Centre - Legacy
Publisher: Australian Association of Social Marketing
Organisation Unit: Indigenous and Transcultural Research Centre; School of Business and Creative Industries; Sustainability Research Centre
Language: English
Record Identifier: 991018198102621
Output Type: Webinar

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