Textbook - Chapter
The economic environment
International Marketing, 2nd Edition
Oxford University Press, 2nd Edition
2011
Abstract
International Marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience. International Marketing is the only South African-based textbook written by a team of South African academics and practitioners. [Book Synopsis]
Details
- Title
- The economic environment
- Authors
- Saskia De Klerk (Author)
- Contributors
- S M Burgess (Editor)C H Bothma (Editor)
- Publication details
- International Marketing, 2nd Edition
- Publisher
- Oxford University Press
- Date published
- 2011
- Edition
- 2nd Edition
- Organisation Unit
- School of Business and Creative Industries; Australian Centre for Pacific Islands Research; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99451344902621
- Output Type
- Textbook; Chapter
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