Textbook
Marketing Research
Introduction to marketing management: a South African perspective
Mustard House Marketing
2007
Abstract
No abstract available.
Details
- Title
- Marketing Research
- Authors
- Saskia de Klerk
- Contributors
- Pierre Mostert (Editor)P J Du Plessis (Editor)
- Publication details
- Introduction to marketing management: a South African perspective
- Publisher
- Mustard House Marketing
- Date published
- 2007
- Organisation Unit
- School of Business and Creative Industries; Australian Centre for Pacific Islands Research
- Language
- English
- Record Identifier
- 991013097702621
- Output Type
- Textbook; Chapter
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