Textbook - Chapter
Applying cognitive psychology to destination marketing
Tourism Destination Management: Planning, Marketing and Impacts, pp.68-79
Goodfellow Publishers Limited
2026
Abstract
In an era marked by global transformation, the management of tourism destinations has become more critical—and more complex—than ever before. Tourism Destination Management: Planning, Marketing and Impacts offers a timely, authoritative, and deeply reflective exploration of how destinations must be managed as dynamic, living systems—integrated with communities, economies, environments, and cultures.
This volume presents a comprehensive framework for understanding and guiding destination development through the interdependent pillars of planning, marketing, and impact management. It concentrates on evidence-based, ethical, and sustainable strategies that are both innovative and inclusive. From long-term resilience and strategic foresight to digital marketing ecosystems and the critical evaluation of tourism’s multifaceted impacts, the book brings together the latest thinking and practices shaping destination management in the 21st century.
Organised into three thematic sections, each led by a subject editor and written by internationally recognised scholars, it moves from foundational questions of planning and policy, through emerging marketing strategies and technologies, to urgent conversations around sustainability, equity, and Indigenous tourism.
Moreover, this volume is a tribute to Professor Chris Cooper, curated by a global cohort of his former PhD students, now respected academics and educators. His influence—intellectual, personal, and pedagogical—resonates through every chapter, embodying the values he lived by: curiosity, generosity, mentorship, and integrity. Tragically, Chris Cooper passed away in July 2025, before the final version of this volume could be completed. Yet, his voice, vision, and legacy continue to shape and inspire the field.
Tourism Destination Management: Planning, Marketing and Impacts stands not only as a vital academic contribution but also as a living testament to one of tourism’s most influential scholars. [Book Synopsis]
Details
- Title
- Applying cognitive psychology to destination marketing
- Authors
- Noel Scott (Corresponding Author) - University of the Sunshine Coast
- Contributors
- Dimitrios Buhalis (Editor) - Bournemouth UniversityCarlos Costa (Editor) - University of Aveiro
- Publication details
- Tourism Destination Management: Planning, Marketing and Impacts, pp.68-79
- Publisher
- Goodfellow Publishers Limited
- Date published
- 2026
- DOI
- 10.23912/9781917433808-6199
- Organisation Unit
- Sustainability Research Cluster
- Language
- English
- Record Identifier
- 991222618802621
- Output Type
- Textbook; Chapter
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