Submission for the Queensland Government Parliamentary Inquiry into personal health promotion interventions using telephone and web-based technologies

Rebekah Russell-Bennett; Judy Drennan; Rory Mulcahy; Daniel M Johnson; Marcus Foth; Neil A King

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Submission for the Queensland Government Parliamentary Inquiry into personal health promotion interventions using telephone and web-based technologies

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Submission for the Queensland Government Parliamentary Inquiry into personal health promotion interventions using telephone and web-based technologies

Rebekah Russell-Bennett, Judy Drennan, Rory Mulcahy, Daniel M Johnson, Marcus Foth and Neil A King

Queensland University of Technology

2015

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https://www.parliament.qld.gov.au/documents/committees/HCDSDFVPC/2015/PersonalPhoneWebTechnology/submissions/010.pdfView

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Abstract

social marketing

mobile phones

internet

health

design

behaviour change

nutrition

exercise

Telephone and web-based technologies such as SMS, smartphone apps, gamification, online/mobile games, online quizzes and tools can be used in personal health interventions in two ways: health promotion or social marketing. In response to the Queensland government's call for submissions to the parliamentary inquiry, a social marketing and design submission from four of the faculties at Queensland University of Technology was submitted. There appears to be a great deal of confusion in government circles about the terms 'social marketing' and 'health promotion' and often they are used interchangeably when they are actually significantly different approaches. Social marketing is the science and practice of behaviour change and involves goods and services that offer a value proposition, and which incentivises citizens to change their behaviour voluntarily. However, social marketing is often mistakenly used to describe advertising and communication or social media marketing. This submission contains an overview of how technology interventions need to be implemented to be successful, provides examples of the evidence that telephone and web-based interventions can effectively influence public health outcome. This submission poses seven critical factors.

Details

Title: Submission for the Queensland Government Parliamentary Inquiry into personal health promotion interventions using telephone and web-based technologies
Authors: Rebekah Russell-Bennett (Author) - Queensland University of Technology
Judy Drennan (Author) - Queensland University of Technology
Rory Mulcahy (Author) - Queensland University of Technology
Daniel M Johnson (Author) - Queensland University of Technology
Marcus Foth (Author) - Queensland University of Technology
Neil A King (Author) - Queensland University of Technology
Publisher: Queensland University of Technology
Date published: 2015
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99449682302621
Output Type: Report; Submission

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