This study investigates the competitiveness drivers in the Sunshine Coast region, as perceived by employers and potential employees. Staffing shortages, surpassing pandemic challenges, and hindrances like housing costs and limited nightlife impact the business and employee landscape. Conducted with the Caloundra Chamber of Commerce, the University of the Sunshine Coast analysed data from 633 respondents (179 employers, 454 employees) through methods like correlation, ANOVA, and thematic analysis.
Insights emerge across three dimensions:
LIVE: Sunshine Coast's appeal faces affordability hurdles.
Takeaway: Addressing housing supply, affordability, and urban planning is vital to sustain attractiveness and draw residents.
WORK: Fostering an adaptive workforce.
Takeaway: Tackling housing and transit challenges and upskilling with digital literacy and emotional intelligence are crucial for sustainable business growth.
PLAY: Cultivating inclusive "Third Places."
Takeaway: Introducing diverse social hubs, cultural venues, and recreational spaces enhances social cohesion and regional allure.
This research unveils Sunshine Coast's multifaceted competitiveness dynamics. Understanding housing, workforce, and social interplay can guide stakeholders in nurturing a thriving region with livability and economic vibrancy.