Reduce Your Juice Digital Social Marketing Program (LIEEP): Final Report

Tim Swinton; Jo-Anne Little; Rebekah Russell-Bennett; Rory Mulcahy; Ryan McAndrew; Cherie Passion

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Reduce Your Juice Digital Social Marketing Program (LIEEP): Final Report

Tim Swinton, Jo-Anne Little, Rebekah Russell-Bennett, Rory Mulcahy, Ryan McAndrew and Cherie Passion

CitySmart

2016

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Abstract

Reduce Your Juice (RYJ) has transformed traditional energy efficiency programs into a model that effectively connects with today's digitally connected consumer. The innovative program reimagines traditional energy efficiency approaches in a digital world. Incorporating an evolutionary recipe that embraces design thinking, integrated digital channels and a participant-focused experience which has shown impressive results for a part of the market that is growing rapidly - mobile connected consumers.

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Title: Reduce Your Juice Digital Social Marketing Program (LIEEP): Final Report
Authors: Tim Swinton (Author) - CitySmart
Jo-Anne Little (Author) - CitySmart
Rebekah Russell-Bennett (Author) - Queensland University of Technology
Rory Mulcahy (Author) - Queensland University of Technology
Ryan McAndrew (Author) - Queensland University of Technology
Cherie Passion (Author) - CitySmart
Publisher: CitySmart
Date published: 2016
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99450738202621
Output Type: Report

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