Report
Moreton Bay Reputation Assessment: 2022-2024
University of the Sunshine Coast
2025
DOI:
https://doi.org/10.25907/00933
Abstract
This report presents a longitudinal analysis of the City of Moreton Bay’s reputation as a place to do business from 2022 to 2024, focusing on business identity and image perceptions.
From 2022 and 2024, the University of the Sunshine Coast (UniSC), in partnership with the City of Moreton Bay (CMB), undertook a longitudinal research study to track and assess the evolving reputation of Moreton Bay as a place for high-growth business activity. This project aligned with the City’s Economic Strategy 2020–2041 (formerly known as REDS), which identified the development of a coherent regional identity and business reputation as a critical goal, using a rigorous and evidence based approach.
Details
- Title
- Moreton Bay Reputation Assessment: 2022-2024
- Authors
- Margarietha J de Villiers Scheepers - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesRenee Barnes - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesKerrianne Haggie - Moreton Bay Regional Council
- Publication details
- 21 pages
- Publisher
- University of the Sunshine Coast
- Date published
- 2025
- DOI
- 10.25907/00933
- Grant note
- This report and research were funded by the City of Moreton Bay to track Moreton Bay’s reputation as a place to do business longitudinally, focusing on business identity and image perceptions.
- Organisation Unit
- School of Business and Creative Industries
- Language
- English
- Record Identifier
- 991136705902621
- Output Type
- Report
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