City of Moreton Bay’s reputation as a business destination 2025: Briefing document

Margarietha J de Villiers Scheepers; Renee Barnes

doi:10.25907/01098

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City of Moreton Bay’s reputation as a business destination 2025: Briefing document

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City of Moreton Bay’s reputation as a business destination 2025: Briefing document

Margarietha J de Villiers Scheepers and Renee Barnes

University of the Sunshine Coast

2025

DOI:

https://doi.org/10.25907/01098

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Abstract

Socio-economic development

Communication and media studies

Economic growth

Moreton Bay

Economic Development

Reputation

Media narratives

The City of Moreton Bay and UniSC Regional Research Team have tracked Moreton Bay's reputation as a place to do business since 2022, through annual surveys of businesses within the City and nationally. Business reputation is assessed by identity - how local businesses perceive Moreton Bay, and image –how businesses outside the City view it as a place to do business.

Details

Title: City of Moreton Bay’s reputation as a business destination 2025: Briefing document
Authors: Margarietha J de Villiers Scheepers - University of the Sunshine Coast
Renee Barnes - University of the Sunshine Coast
Publication details: 25 pages
Publisher: University of the Sunshine Coast
Date published: 2025
DOI: 10.25907/01098
Organisation Unit: School of Business and Creative Industries; Work, Live and Play Research Cluster
Language: English
Record Identifier: 991253599902621
Output Type: Report

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