Power Up: How to Market Your Game

Chantel Chateauneuf; Jacqueline Burgess; Jon Cartwright; Meredith Hall; Petra Starke

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Presentation

Power Up: How to Market Your Game

Chantel Chateauneuf, Jacqueline Burgess, Jon Cartwright, Meredith Hall and Petra Starke

South Australian Film Corporation's SAGE 2026: SA Game Exhibition (06-Feb-2026–07-Feb-2026)

2026

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Abstract

Game

media

publisher

marketing

So you’ve made an awesome game, and now you want the whole world to know about it. How can you entice a publisher on board? How do you get media coverage? And how do you get your game noticed by players? Take a look behind the curtain of games publishing and marketing with tips on how to create the perfect pitch to publishers and media, grab the public’s attention, and develop a compelling hook that makes your game stand out from the competition.

Details

Title: Power Up: How to Market Your Game
Authors: Chantel Chateauneuf (Presenter)
Jacqueline Burgess (Presenter) - University of the Sunshine Coast
Jon Cartwright (Presenter)
Meredith Hall (Presenter)
Petra Starke (Interviewer)
Event details: South Australian Film Corporation's SAGE 2026: SA Game Exhibition (06-Feb-2026–07-Feb-2026)
Date published: 2026
Organisation Unit: School of Business and Creative Industries; Engage Research Lab
Language: English
Record Identifier: 991229829902621
Output Type: Presentation

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