Keynote: Behaviour change in extraordinary times

Creating positive social change often begins with something simple: people choosing to do things differently. This keynote fleshes out the notion of behaviour change and how, when individuals, families, and communities shift their actions, they shape their futures. Behaviour change cuts across sectors and disciplines and is frequently woven into solutions by governments, practitioners, and researchers—often without being recognised as such. Yet, for all involved, it’s becoming increasingly clear that behaviour change is harder to achieve in today’s VUCA world. Volatility, uncertainty, complexity, and ambiguity are making it more difficult to capture the attention of those who stand to benefit most. This keynote will explore key VUCA-driven barriers to behaviour change to inform the design of more effective initiatives.