Presentation
KEYNOTE: The Behaviour Change We Need is Our Own: Critical Social Marketing in the Ecology of Ignorance
Change for Good @ UTC Critical Social Marketing Symposium (Sydney, Australia, 04-Dec-2025)
2025
Abstract
In these disruptive, post-truth times, critical social marketing operates within an ecology of ignorance that both shapes and reflects our practice. This keynote calls for critical social marketing to confront its complicity in environments where misinformation, disrupted attention, and competing narratives undermine change efforts. Drawing on Indigenous relationality and agnotology, this keynote argues that critical thinking is not the intellectual antidote to ignorance we think it is and calls for a reorientation toward resonance. The keynote presents the provocation: Is the most pressing behaviour change we need to make our own?
Details
- Title
- KEYNOTE: The Behaviour Change We Need is Our Own: Critical Social Marketing in the Ecology of Ignorance
- Authors
- Maria Raciti (Author) - University of the Sunshine Coast, Queensland, Indigenous and Transcultural Research Centre
- Event details
- Change for Good @ UTC Critical Social Marketing Symposium (Sydney, Australia, 04-Dec-2025)
- Date published
- 2025
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre
- Language
- English
- Record Identifier
- 991186245802621
- Output Type
- Presentation
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