Professor Maria Raciti explores how social marketers can navigate volatile, uncertain, complex and ambiguous environments and how First Nations knowledges and perspectives can guide the way.
Presentation
Delicious VUCA: Reimagining social marketing in an era of radical change
New Zealand Social Marketing Network Seminar (Online, 16-Jul-2025)
2025
Abstract
Details
- Title
- Delicious VUCA: Reimagining social marketing in an era of radical change
- Authors
- Maria Raciti (Author) - University of the Sunshine Coast, Queensland, Indigenous and Transcultural Research Centre
- Event details
- New Zealand Social Marketing Network Seminar (Online, 16-Jul-2025)
- Date published
- 2025
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre
- Language
- English
- Record Identifier
- 991144340002621
- Output Type
- Presentation
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