Podcast
EP11 | Social Marketing & Indigenous Excellence with Professor Maria Raciti
Marketing for Good, Vol.6 June 2025
Juntos Marketing
2025
Abstract
In this episode of Marketing for Good, we speak with Professor Maria Raciti, Co-Director of the Indigenous and Transcultural Research Centre and Professor of Marketing at the University of the Sunshine Coast. Maria shares her journey into academia and social marketing, and dives deep into various themes including:
- Pockets of brilliance and Indigenous excellence
- Empowerment through authentic co-design
- Balancing purpose with commerciality.
This conversation is rich with insights on how strengths-based narratives, cultural integrity, and structural change can drive more inclusive, impactful work in marketing and beyond.
Details
- Title
- EP11 | Social Marketing & Indigenous Excellence with Professor Maria Raciti
- Authors
- Maria Raciti (Interviewee) - University of the Sunshine Coast, Queensland, Indigenous and Transcultural Research Centre
- Publication details
- Marketing for Good, Vol.6 June 2025
- Format
- 26:45 minutes
- Publisher
- Juntos Marketing
- Date published
- 2025
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre
- Language
- English
- Record Identifier
- 991130204002621
- Output Type
- Podcast
Metrics
7 Record Views