Other creative works
Cultural events, bespoke creative labour and perceived value
2024
Abstract
Research Background
Critiqued as a cornerstone of Neo-Liberal consumerism (Cavusoglu & Dakhli 2016), the fashion industry has long established the sonic and musical accompaniment as central to the commercial outcomes of a runway event (Skov et al. 2009). This ephemeral nature of the musical component of fashion shows is often credited with deeper audience engagement and consequently loans a level of value perception to the physical artefacts displayed on the catwalk (Strähle & Kriegel 2018), and by association the brand proposition at market. This is particularly the case when the music accompanying the show is bespoke in nature and ‘high art’ in stylistic choice.
Research Contribution
Visual art, often housed and traded in galleries, is often positioned as non-ephemeral propositions that are fundamentally materialist in nature (Harman 2016). As a result, their value is perceived through material perspectives (Chen 2009). SOUNDPLAYSTILL challenges this idea by providing a bespoke musical and sound art-based commission to accompany a visual art exhibition recontextualised as a runway event. In doing so, the work explores the rhetorical power of bespoke sonic creative labour (Hofman 2015) in persuading market perception of value in visual art cultural events.
Research Significance
SOUNDPLAYSTILL is a one hour recorded soundtrack work, comprising of two 30-minute movements. It was commissioned for STILL a sellout immersive one night only artistic experience showcasing 72 new artworks of Australian artist John Wren. The event was held on 23 May 2024 at Superordinary in Brisbane, QLD. A short-form documentary was made about the exhibition directed by Hayden Rossiter featuring excerpts of SOUNDPLAYSTILL and new music by Briony Luttrell. The success of the STILL exhibition for John Wren has led to significant art sales, multiple collaborations with businesses featuring his artwork, being a finalist in the Henry Jones Art Prize 2024, and a new feature with lifestyle concept store BECKER MINTY.
Details
- Title
- Cultural events, bespoke creative labour and perceived value
- Authors
- Briony Luttrell (Researcher) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesAndy Ward (Researcher) - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
- Date published
- 2024
- Organisation Unit
- School of Business and Creative Industries; Healthy Ageing Research Cluster
- Language
- English
- Record Identifier
- 991080797902621
- Output Type
- Other creative works
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