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What Saudi Arabia’s role in the Electronic Arts buyout tells us about image, power and ‘game-washing’
Magazine article   Open access

What Saudi Arabia’s role in the Electronic Arts buyout tells us about image, power and ‘game-washing’

Jacqueline Burgess
The Conversation, Vol.2 October 2025
2025
Appears in  The Conversation
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Abstract

mergers and acquisitions Saudi Arabia gaming video games gaming industry electronic arts leveraged buyouts buyouts sportswashing culture and society
Video game publisher Electronic Arts (EA), one of the biggest video game companies in the world behind games such as The Sims and Battlefield, has been sold to a consortium of buyers for US$55 billion (about A$83 billion). It is potentially the largest-ever buyout funded by private equity firms. Not AI, nor mining or banking, but video games.

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