Souvenirs are an almost unavoidable feature of holidays. Tourist thoroughfares are lined with shops and stalls selling postcards, clothing and knick-knacks of all kinds.
Shopping while on vacation – including for souvenirs – is a multi-million dollar pastime. Tourists spend around one-third of their travel budget on retail purchases.
Souvenirs use recognisable images to remind us of the location they represent. The particular images promoted can also reveal a great deal about the cultures that produce and sell them, as well as the tourists who buy them.
But questions have begun to be raised about the viability of souvenirs. They are often made from cheap, unsustainable materials. It can be difficult to find items made by locals. And, perhaps most acutely, younger generations of travellers seem to be replacing physical souvenirs with digital ones shared on social media.
Details
Title
We’ve been collecting souvenirs for thousands of years. They are valuable cultural artefacts – but what does their future hold?
Authors
Amy Clarke (Author) - University of the Sunshine Coast, Queensland, Sustainability Research Cluster
Publication details
The Conversation, Vol.13 October 2022
Publisher
Conversation Media Group
Date published
2022
DOI
10.64628/AA.kry7syh7e
ISSN
2201-5639
Copyright note
The Conversation Media Group. This work is licensed under a Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/).
Organisation Unit
University of the Sunshine Coast, Queensland; School of Law and Society; Sustainability Research Cluster