The new iPhone SE is the cheapest yet: smart move, or a premium tech brand losing its way?

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The Conversation, Vol.17 April 2020

2020

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Business and Management

Apple

iPhone

smartphones

recession

Apple Pay

mobile devices

global recession

economic crisis

iPhone 8

COVID-19

coronavirus pandemic

No abstract available.

Title: The new iPhone SE is the cheapest yet: smart move, or a premium tech brand losing its way?
Authors: Margarietha J de Villiers Scheepers (Author) - University of the Sunshine Coast - USC Business School
Martie-Louise Verreynne (Author) - RMIT University
Publication details: The Conversation, Vol.17 April 2020
Publisher: Conversation Media Group
Date published: 2020
DOI: 10.64628/AA.tndwwwpad
ISSN: 2201-5639
Copyright note: The Conversation Media Group. This work is licensed under a Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/).
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
Language: English
Record Identifier: 99450818302621
Output Type: Magazine article

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