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Social media accelerates trolling – just look at Raygun. How can we stop viral moments from spiralling_729.06 kB
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Magazine article
Social media accelerates trolling – just look at Raygun. How can we stop viral moments from spiralling?
The Conversation, Vol.22 August 2024
2024
Appears in The Conversation
Abstract
Paris Olympics were marred by an outpouring of online trolling. Gunn's performance was met with a savage backlash on social media. Viral videos and memes mocking Gunn's unconventional style quickly spread, along with a barrage of racist, sexist and body-shaming comments. Trolls accused her of " disgracing " the Olympics and called for her disqualification. Days after the event was over, anonymous online critics continued to attack Gunn's appearance, talent and identity. The Raygun incident perfectly demonstrates how a combination of high-profile events, social media platform design and human psychology can reinforce each other to create a storm. The factors that lead to trolling are complex, but they also point us towards a solution.
Details
- Title
- Social media accelerates trolling – just look at Raygun. How can we stop viral moments from spiralling?
- Authors
- David Tuffley (Author) - Griffith UniversityRory Mulcahy (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesSameer Deshpande (Author) - Griffith University
- Publication details
- The Conversation, Vol.22 August 2024
- Publisher
- Conversation Media Group
- Date published
- 2024
- DOI
- 10.64628/AA.kkafywcur
- ISSN
- 2201-5639
- Copyright note
- © The Conversation Media Group. This work is licensed under a Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/).
- Organisation Unit
- School of Business and Creative Industries
- Language
- English
- Record Identifier
- 991058998602621
- Output Type
- Magazine article
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