Developing a profile of multi-level marketing consultants in Australia to support informed decisions to join

Although multi-level marketing (MLM) businesses have been around for decades, little is known about the kinds of people who choose to become involved as salespeople or their experiences. There is often little transparency around the remuneration of MLM salespeople and ongoing concerns that some MLMs engage in unethical recruitment practices. This briefing paper considers the demographic and psychographic characteristics, financial literacy and knowledge and previous selling and business experience of Australian MLM consultants. This research was funded by an Ecstra Foundation grant.