Both franchisees and franchisors benefit from company-owned stores
Authors
Lorelle Frazer (Author) - Griffith University
Maurice Roussety (Author) - Griffith University
Publication details
The Conversation, Vol.21 July 2017
Publisher
Conversation Media Group
Date published
2017
DOI
10.64628/AA.rp7p5jjn6
ISSN
2201-5639
Copyright note
The Conversation Media Group. This work is licensed under a Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/).
Organisation Unit
School of Business and Creative Industries; University of the Sunshine Coast, Queensland