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Young citizens, values and new/s media
Journal article   Open access   Peer reviewed

Young citizens, values and new/s media

C Spurgeon, L Ferrier, L Gunders and Philip Graham
Continuum, Vol.26(6), pp.911-922
2012
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PDF - Author's Accepted Version110.07 kBDownloadView
Accepted VersionPDF - Author Accepted Version Open Access
url
https://doi.org/10.1080/10304312.2012.734598View
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Abstract

The adaptation of market segmentation to political communication is identified here as a neglected explanation for why young people often figure in popular political debates as both the cause and symptom of declining social values and civic participation. New media also contribute to public anxiety because they enable new forms of mediated civic engagement and disrupt the capacity of transmission media to bind nations. Declining engagement with news media is used as an index of young peoples' lack of civic-mindedness but, as research surveyed and reported here shows, this trend away from orthodox news forms is apparent across all age groups, not just youth. This article makes the case for public debate, informed by research that addresses the substantive problems of transforming democracy. © 2012 Copyright Taylor and Francis Group, LLC.

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Communication
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