Journal article
Young adult drug interventions: a social marketing systematic review and research agenda
Journal of Social Marketing, Vol.12(2), pp.191-221
2022
Abstract
Purpose:
This paper aims to report on the first comprehensive, social marketing systematic review of interventions targeting illicit drug use by young adults.
Design/methodology/approach:
A total of 3,169 papers were screened, with 20 relevant empirical studies meeting the eligibility criteria for the systematic review. These were analysed according to Andreasen’s (2002) and NSMC’s (2006) social marketing benchmarks.
Findings:
The findings provide evidence regarding the efficacy of behavioural and clinical interventions targeting individuals and groups, including motivational, life skills training, cognitive behavioural therapy, comprehensive health and social risk assessments and buprenorphine treatment interventions. Further, results evidence that there is yet to be an intervention which has implemented the full marketing mix, and limited studies have used the social marketing benchmarks of exchange and competition.
Originality/value:
To the best of the authors’ knowledge, this study is the first to conduct a comprehensive systematic review and provide key recommendations outlining the potential for social marketing to support the improved uptake and efficacy of interventions. A research agenda is also put forward to direct future social marketing scholarship in the area of young adult drug interventions.
Details
- Title
- Young adult drug interventions: a social marketing systematic review and research agenda
- Authors
- Aimee Riedel (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesRory Mulcahy (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesAmanda Beatson (Author) - Queensland University of TechnologyByron Keating (Author) - Queensland University of Technology
- Publication details
- Journal of Social Marketing, Vol.12(2), pp.191-221
- Publisher
- Emerald Publishing Limited
- Date published
- 2022
- DOI
- 10.1108/JSOCM-08-2021-0188
- ISSN
- 2042-6771
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99609508602621
- Output Type
- Journal article
Metrics
16 Record Views
InCites Highlights
These are selected metrics from InCites Benchmarking & Analytics tool, related to this output
- Collaboration types
- Domestic collaboration
- Web Of Science research areas
- Business