Journal article
What motivates people to visit an unknown tourist destination? Applying an extended model of goal‐directed behavior
International Journal of Tourism Research, Vol.23(1), pp.13-25
2021
Abstract
This study aims to identify the motivations of people travelling to North Korea, and to determine the effects these have on the travel decision‐making process. An on‐site survey was conducted with Chinese tourists in Dandong, China. The results of an exploratory factor analysis identified four motivation factors: red (communist identity), uniqueness, convenience, and escape. The results suggest that motivations for tourism to North Korea have at least a partial influence on attitudes. “Uniqueness” has the greatest impact on tourist attitudes, implying that the most powerful motive stimulating Chinese tourists to North Korea is their “curiosity” about that isolated society.
Details
- Title
- What motivates people to visit an unknown tourist destination? Applying an extended model of goal‐directed behavior
- Authors
- Jinok S Kim (Author) - Sehan UniversityTimothy Lee (Author) - University of the Sunshine Coast, Queensland, Sustainability Research CentreNam‐Jo Kim (Corresponding Author) - Hanyang University
- Publication details
- International Journal of Tourism Research, Vol.23(1), pp.13-25
- Publisher
- John Wiley & Sons Ltd.
- DOI
- 10.1002/jtr.2388
- ISSN
- 1522-1970
- Organisation Unit
- Sustainability Research Centre; University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99472608102621
- Output Type
- Journal article
Metrics
65 Record Views
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- Collaboration types
- Domestic collaboration
- International collaboration
- Web Of Science research areas
- Hospitality, Leisure, Sport & Tourism
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Source: InCites