Journal article
Utilising Facebook to create an online community for PR students
Asia Pacific Public Relations Journal, Vol.12(2), pp.1-17
2011
Abstract
Facebook allows public relations educators to engage with students in a space where many are already connected. This paper is the beginning of a wider PhD research project analysing Facebook as a public relations educational tool. It explores whether the Monash PR Community on Facebook meets its objective of engaging with public relations students. It evaluates page usage metrics and student survey results to investigate the effectiveness of strategies employed to connect with, and maintain momentum when interacting with students; as well as what prompts students or prevents them from uploading their own contributions.
Details
- Title
- Utilising Facebook to create an online community for PR students
- Authors
- Karen E Sutherland (Author) - Monash University
- Publication details
- Asia Pacific Public Relations Journal, Vol.12(2), pp.1-17
- Publisher
- Deakin University
- Date published
- 2011
- ISSN
- 1440-4389
- Copyright note
- Copyright © 2011 Asia Pacific Public Relations Journal. reproduced here in accordance with the publisher's copyright policy.
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; School of Creative Industries - Legacy
- Language
- English
- Record Identifier
- 99449825802621
- Output Type
- Journal article
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