Users' reactions to the primer on tree registration policies: Lessons for designing extension materials and improving information flow

R Gravoso; E Mangaoang; M A Gerona; A Pasa; Steve R Harrison

doi:10.1007/s11842-009-9083-5

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Users' reactions to the primer on tree registration policies: Lessons for designing extension materials and improving information flow

Journal article

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Users' reactions to the primer on tree registration policies: Lessons for designing extension materials and improving information flow

R Gravoso, E Mangaoang, M A Gerona, A Pasa and Steve R Harrison

Small-scale Forestry, Vol.8(3), pp.275-287

2009

DOI: https://doi.org/10.1007/s11842-009-9083-5

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Abstract

field evaluation

perception

strategic communication

tree farming

Leyte

In the Philippines, only a few farmers and plantation owners register their tree farms with the Department of Environment and Natural Resources (DENR), the office in charge of tree registration. One of the major reasons is their lack of knowledge of government policy on tree registration. To help improve the flow of information and understanding of tree registration policies among smallholder tree farmers and other stakeholders, a Primer on Tree Registration, Harvesting, Transport and Marketing Policies on Private Land was developed. Produced through the participation of stakeholders, including tree farmers, the DENR, and local government officers, police, and timber dealers, the Primer is highly visual and has been released in English as well as Waray-Waray and Cebuano dialects. This paper reports findings of focus group discussions conducted to gauge user reactions to the Primer. The Primer was considered as a valuable source of information about tree registration policies. Aside from being comprehensible, FGD participants found it attractive, perceived it to be intended for them and free from content that confused them. However, farmers suggested that illustrations need to be improved by making the persons portrayed more presentable and reflective of their actual tree farm operations. Participants said that aside from the Primer, the flow of information on tree registration policies could be improved through the use of multi-media including posters, radio broadcasts, and presentation in seminars for farmers. © 2009 Steve Harrison, John Herbohn.

Details

Title: Users' reactions to the primer on tree registration policies: Lessons for designing extension materials and improving information flow
Authors: R Gravoso (Author) - Visayas State University, Philippines
E Mangaoang (Author) - Visayas State University, Philippines
M A Gerona (Author) - Visayas State University, Philippines
A Pasa (Author) - Visayas State University, Philippines
Steve R Harrison (Author) - University of Queensland
Publication details: Small-scale Forestry, Vol.8(3), pp.275-287
Publisher: Springer Netherlands
Date published: 2009
DOI: 10.1007/s11842-009-9083-5
ISSN: 1873-7617
Organisation Unit: University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99449578502621
Output Type: Journal article

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