Journal article
Unmuted: An Indigenist Truth-Telling Provocation
International Journal of Market Research, Vol.65(2-3), pp.183-190
2023
Abstract
This article is different, in a good way. This article draws inspiration from Australian Indigenous scholar Nakata’s (2007) theory of the cultural interface—the touchpoint between Western knowledge systems and Indigenous knowledge systems. Come with me, and let me tell you a story about Indigenous methodologies and other acts of research sovereignty using an Indigenous storytelling methodology. Let me tell you about my reflections as an Aboriginal marketing professor, and be warned, I will challenge you with provocative questions designed to shock you into new thinking and truth-telling. I will also provide guidance to improve your market research practice.
Details
- Title
- Unmuted: An Indigenist Truth-Telling Provocation
- Authors
- Maria Raciti (Corresponding Author) - University of the Sunshine Coast, Queensland, Indigenous and Transcultural Research Centre - Legacy
- Publication details
- International Journal of Market Research, Vol.65(2-3), pp.183-190
- Publisher
- Sage Publications Ltd.
- Date published
- 2023
- DOI
- 10.1177/14707853221132447
- ISSN
- 2515-2173; 1470-7853
- Copyright note
- © 2022 The Author. The author's accepted version is reproduced here in accordance with the publisher's copyright policy. The definitive version is available at: http://dx.doi.org/10.1177/14707853221132447.
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99679897702621
- Output Type
- Journal article
Metrics
85 File views/ downloads
159 Record Views
InCites Highlights
These are selected metrics from InCites Benchmarking & Analytics tool, related to this output
- Web Of Science research areas
- Business
UN Sustainable Development Goals (SDGs)
This output has contributed to the advancement of the following goals:
Source: InCites