University students' alcohol expectancies and self-esteem: An investigation of difference by students' gender

Bishnu Sharma; Bernice Kotey; Karin Reinhard

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University students' alcohol expectancies and self-esteem: An investigation of difference by students' gender

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University students' alcohol expectancies and self-esteem: An investigation of difference by students' gender

Bishnu Sharma, Bernice Kotey and Karin Reinhard

Journal of New Business Ideas and Trends, Vol.16(3), pp.1-12

2018

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Abstract

Business and Management

alcohol expectancy

gender

self-esteem

Purpose: The negative effects of heavy drinking among university students has been extensively discussed in the alcohol related research and heavy drinking has been regarded as a matter of serious health/social concern. Prior research pointed to an association between alcohol drinking and self-esteem, and alcohol expectancies as predictors of the drinking behaviour of individuals'. However, the gender effect on various dimensions of alcohol expectancies and self-esteem is still unclear. Therefore, this study examines whether there is a difference in university students' alcohol expectancies and their self-esteem by students' gender. Design/methodology/approach: A survey of undergraduate university students was carried out for data collection from a regional university in Germany. Statistical techniques were used to analyse the data. Results: The study found that female students have significantly lower expectancy in social and physical pleasure, sexual enhancement, power and aggression, and careless unconcern by drinking alcohol than those of their male counterparts. Female students were also found to be significantly lower in some aspects of self-esteem than male students.

Details

Title: University students' alcohol expectancies and self-esteem: An investigation of difference by students' gender
Authors: Bishnu Sharma (Author) - University of the Sunshine Coast - USC Business School
Bernice Kotey (Author) - University of New England
Karin Reinhard (Author) - Baden-Württemberg Cooperative State University, Germany
Publication details: Journal of New Business Ideas and Trends, Vol.16(3), pp.1-12
Publisher: Australian Business Education Research Association
Date published: 2018
ISSN: 1446-8719
Organisation Unit: School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99451369802621
Output Type: Journal article

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