Journal article
Understanding tourists' perceived food consumption values: Do different cultures share similar food values?
International Journal of Gastronomy and Food Science, Vol.28, pp.1-10
2022
Abstract
While food research has gained momentum over the past three decades, research examining the role of perceived food values in food experiences and behavioral intentions among different cultures is limited. Applying the theory of consumption values and structural modeling, this study examines the influence of seven different perceived food values on food experiences and behavioral intentions from a cross-cultural perspective (i.e., Eastern and Western tourists in Macao). It further examines the differences between these two distinct cultures through PLS-MGA. The study involved a convenience sampling of 501 tourists visiting Macao, a creative city of gastronomy recognized by UNESCO in 2017. The results of the PLS-SEM test show that emotional value, health value, and cultural value have a significant influence on tourists' food experience. Specifically, emotional value has a negative influence on the food experience. Moreover, the results indicate that the two different cultural groups vary in the perceived food value in the travel destination. For instance, while epistemic and cultural values shaped the positive food experience for Eastern tourists, emotional value negatively affects the food experience of Western tourists. Implications and suggestions for future research are discussed.
Details
- Title
- Understanding tourists' perceived food consumption values: Do different cultures share similar food values?
- Authors
- Fu Chieh Hsu (Author)Elizabeth Agyeiwaah (Author)Noel Scott (Author) - University of the Sunshine Coast, Queensland, Sustainability Research Centre
- Publication details
- International Journal of Gastronomy and Food Science, Vol.28, pp.1-10
- Publisher
- Elsevier BV
- DOI
- 10.1016/j.ijgfs.2022.100533
- ISSN
- 1878-4518
- Organisation Unit
- Sustainability Research Centre; University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99632440402621
- Output Type
- Journal article
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- Domestic collaboration
- International collaboration
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- Food Science & Technology
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