Understanding the changing television market: A comparison of the macroeconomy of the United States, United Kingdom and Australia

Amanda Lotz; Anna Potter; Catherine Johnson

doi:10.1177/13548565211028205

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Understanding the changing television market: A comparison of the macroeconomy of the United States, United Kingdom and Australia

Journal article

Open access

Peer reviewed

Understanding the changing television market: A comparison of the macroeconomy of the United States, United Kingdom and Australia

Amanda Lotz, Anna Potter and Catherine Johnson

Convergence, Vol.28(1), pp.272-290

2022

DOI: https://doi.org/10.1177/13548565211028205

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Abstract

Advertising

Australia

business model

digital disruption

economics

television

United Kingdom

United States

The business of television has been transformed by digital distribution and internationalisation. The implications of these changes vary based on a range of structural dynamics such as national scale, language and pre-existing norms tied to particular macroeconomic conditions, of which, the balance of funding is key. This article looks beyond the general sense of crisis tied to digital disruption to investigate the macroeconomic conditions that shape how national television industries are able to adapt and respond to the disruption. Although disruption is universal, different macroeconomic conditions enable different industrial impacts and possible policy solutions. The article uses comparative analysis of three English language countries with very distinctive television ecologies to reveal the under-acknowledged role macroeconomic features – particularly the advent of new tools for advertising – play in shaping the options and opportunities for national industries going forward.

Details

Title: Understanding the changing television market: A comparison of the macroeconomy of the United States, United Kingdom and Australia
Authors: Amanda Lotz (Author) - Queensland University of Technology
Anna Potter (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
Catherine Johnson (Author) - University of Huddersfield
Publication details: Convergence, Vol.28(1), pp.272-290
Publisher: Sage Publications Ltd.
Date published: 2022
DOI: 10.1177/13548565211028205
ISSN: 1748-7382
Copyright note: Copyright © 2021 The Author. The author's accepted version is reproduced here in accordance with the publisher's copyright policy. The definitive version is available at: http://dx.doi.org/10.1177/13548565211028205
Grants: Making Australian TV in the 21st Century, DP210100849, Australian Research Council (Australia, Canberra) - ARC
Organisation Unit: School of Business and Creative Industries
Language: English
Record Identifier: 99553505102621
Output Type: Journal article

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Collaboration types: Domestic collaboration; International collaboration
Web Of Science research areas: Communication