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Published Version (Advanced Access)CC BY V4.0, Open Access
Journal article
Understanding How Marginal National Video Game Industries Differ
Games and Culture, Vol.Advanced access
2025
Appears in UniSC Supported Open Access Outputs
Abstract
This article compares small (19 employees or fewer) video game developers' commercial and creative mindsets in three marginal video game industries, Australia, New Zealand, and Greece, to understand how these industries differ. Semi-structured interviews were conducted with 62 participants across the three countries and analysed using thematic analysis. Despite all three national industries' marginal status, there were similarities and clear differences in how the participant developers approached video game production. In particular, the lack of institutional support available for the Greek industry resulted in developers utilising networks and reputation. The research highlights how marginal, national video game industries cannot be simply grouped together because the developers within them display differences, as a result of their industry contexts, which influence and impact their video game development. These findings have implications for support from governments and education.
Details
- Title
- Understanding How Marginal National Video Game Industries Differ
- Authors
- Jacqueline Burgess (Corresponding Author) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesElina Roinioti (Author) - University of PeloponneseAlexander Muscat (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesAnthony Grace (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesChristian M Jones (Author) - University of the Sunshine Coast, Queensland, Engage Research Lab
- Publication details
- Games and Culture, Vol.Advanced access
- Publisher
- Sage Publications, Inc.
- DOI
- 10.1177/15554120251349312
- ISSN
- 1555-4139; 1555-4120
- Copyright note
- © The Author(s) 2025. This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
- Grants
- Understanding Marketing Knowledge in the Australian Video Game Industry, 0980027595, University of the Sunshine Coast (Australia, Sunshine Coast) - UniSC
- Organisation Unit
- School of Business and Creative Industries; Engage Research Lab
- Language
- English
- Record Identifier
- 991134806202621
- Output Type
- Journal article
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- Communication
- Cultural Studies
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