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Underlying Motivators for Anti-Vaccination Attitudes Among Regional Sunshine Coast Parents in Australia
Journal article   Open access   Peer reviewed

Underlying Motivators for Anti-Vaccination Attitudes Among Regional Sunshine Coast Parents in Australia

Daniel Wright and Karina Rune
Health Promotion Journal of Australia, Vol.34(2), pp.579-586
2023
PMID: 35504853
Appears in  UniSC Diversity and Inclusion Research Collection
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Health Prom J of Aust - 2022 - Wright - Underlying motivators for anti‐vaccination attitudes amongst regional Sunshine772.91 kBDownloadView
Published Version Open Access CC BY-NC-ND V4.0
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https://doi.org/10.1002/hpja.612View
Published Version

Abstract

COVID-19 Conspiracy beliefs magical health beliefs psychological reactance trust in government vaccination attitudes UniSC Diversity Area - Life Stages
Background: The Immunisation Register of Australia reports that childhood vaccination rates in some regional areas are below herd immunity levels. This is a concern for the health and well-being of society, as regions with low vaccination rates have an increased risk of disease outbreaks. Objective: This study explored psychological motivators as predictors of anti-vaccination attitudes among parents living on the Sunshine Coast (Queensland), Australia. Methods: A cross-sectional survey design explored anti-vaccination attitudes, conspiratorial thinking, psychological reactance, trust in government, and magical beliefs about health in 1,050 parents (968 mothers). Results: The predictor variables significantly accounted for 42% of the variance in parental anti-vaccination attitudes. The strongest predictor of anti-vaccination attitudes was trust in government. Conclusion: The findings contribute to understanding of psychological factors motivating anti-vaccine attitudes in Australian parents. The findings may help inform health communication campaign effectiveness in their alignment with individual underlying motivations.

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