Train the child and teach the adult: Developing intervention strategies for increasing seafood consumption

Dawn Birch; David Dean; Syed Muhammad Fazal-e-Hansan; Meredith A Lawley

doi:10.1002/cb.1719

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Train the child and teach the adult: Developing intervention strategies for increasing seafood consumption

Journal article

Open access

Peer reviewed

Train the child and teach the adult: Developing intervention strategies for increasing seafood consumption

Dawn Birch, David Dean, Syed Muhammad Fazal-e-Hansan and Meredith A Lawley

Journal of Consumer Behaviour, Vol.17(4), pp.426-438

2018

DOI: https://doi.org/10.1002/cb.1719

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Abstract

Despite increasing levels of per capita seafood consumption globally, consumption levels across the population vary with many consumers eating less than recommended weekly intakes. This study investigates the influence of childhood patterns of seafood consumption, consumer confidence in selecting and preparing seafood, adult eating habits, and lifestyle on seafood consumption. Partial least squares structural equation modelling analysis was conducted using a sample of 1,318 Australian adults. The results show that consuming seafood regularly in childhood and developing the confidence to select and prepare seafood as an adult contribute to the development of seafood eating habits. Subsequently, a habit of consuming seafood leads to a lifestyle involving regular consumption of seafood. The results indicate the need to develop and implement intervention strategies for encouraging childhood seafood consumption ("train the child") and increasing adults' confidence in selecting and preparing seafood ("teach the adult"). Intervention strategies proposed include educational programmes targeted at both children and adults, combined with the development of seafood products that appeal to children and suit the changing lifestyle needs of today's 21st century consumers.

Details

Title: Train the child and teach the adult: Developing intervention strategies for increasing seafood consumption
Authors: Dawn Birch (Corresponding Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
David Dean (Author) - Lincoln University, New Zealand
Syed Muhammad Fazal-e-Hansan (Author) - University of New England
Meredith A Lawley (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
Publication details: Journal of Consumer Behaviour, Vol.17(4), pp.426-438
Publisher: John Wiley & Sons Ltd.
Date published: 2018
DOI: 10.1002/cb.1719
ISSN: 1472-0817
Copyright note: Copyright © 2018 The Authors. This is the accepted version of the following article: Birch, D, Dean, D, Fazal-e-Hasan, SM, Lawley, M. Train the child and teach the adult: Developing intervention strategies for increasing seafood consumption. J Consumer Behav. 2018; 17: 426-438. https://doi.org/10.1002/cb.1719, which has been published in final form at https://doi.org/10.1002/cb.1719
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99450710402621
Output Type: Journal article

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Web Of Science research areas: Business

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