Traditional food consumption behaviour: the case of Taiwan

F C Hsu; R N S Robinson; Noel Scott

doi:10.1080/02508281.2018.1475879

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Traditional food consumption behaviour: the case of Taiwan

Journal article

Peer reviewed

Traditional food consumption behaviour: the case of Taiwan

F C Hsu, R N S Robinson and Noel Scott

Tourism Recreation Research, Vol.43(4), pp.456-469

2018

DOI: https://doi.org/10.1080/02508281.2018.1475879

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Abstract

Tourism

food tourism

food neophobia

sensation-seeking

traditional food choice behaviour

Food consumption is an inevitable experience within a travel destination and has become an area of interest for both host countries and tourists. However, research regarding traditional food consumption behaviour has not always addressed consumer choice behaviour of traditional food consumption in relation to destination. This study uses the Theory of Planned Behaviour as the basis for the study of how personality traits (food neophobia and sensation-seeking) affect traditional food consumption behaviour. Findings indicated that the theory provided feasible explanations for traditional food consumption behaviour of tourists. This study also found food neophobia has an important moderating effect on the relationship between attitude-purchase intention and subjective norm-purchase intention. However, sensation-seeking was neither a predictor nor a moderator of the intention to consume traditional foods.

Details

Title: Traditional food consumption behaviour: the case of Taiwan
Authors: F C Hsu (Author) - Macau University of Science and Technology, Macau
R N S Robinson (Author) - University of Queensland
Noel Scott (Author) - Griffith University
Publication details: Tourism Recreation Research, Vol.43(4), pp.456-469
Publisher: Routledge
DOI: 10.1080/02508281.2018.1475879
ISSN: 0250-8281
Organisation Unit: University of the Sunshine Coast, Queensland; Sustainability Research Centre
Language: English
Record Identifier: 99450726502621
Output Type: Journal article

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Collaboration types: Domestic collaboration; International collaboration
Web Of Science research areas: Hospitality, Leisure, Sport & Tourism

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Source: InCites