Journal article
Toward a Quality Framework: Exploring Consumer Perceptions of Barramundi
Journal of International Food & Agribusiness Marketing, Vol.33(1), pp.69-83
2021
Abstract
Consumers are increasingly relying on quality assurance indicators when purchasing agriproducts like fish, where they lack the confidence and ability to judge quality. Any industry quality scheme should start with an understanding of the product attributes consumers value. This paper explores Australian consumers’ perceptions of quality in relation to fish in general and barramundi specifically, using data from a national online survey of 2,061 consumers. Analysis of two open-ended questions and a perceptual mapping exercise indicate consumers value both intrinsic attributes such as freshness, color and smell, and extrinsic attributes such as origin and price. These results present the Australian barramundi industry with a starting point to develop a consumer-based quality framework and ensure consistent quality as valued by consumers.
Details
- Title
- Toward a Quality Framework: Exploring Consumer Perceptions of Barramundi
- Authors
- Meredith Lawley (Author) - University of the Sunshine Coast, Queensland, USC Business School - LegacyDawn Birch (Author) - University of the Sunshine Coast, Queensland, USC Business School - LegacyDavid Dean (Author) - Lincoln University
- Publication details
- Journal of International Food & Agribusiness Marketing, Vol.33(1), pp.69-83
- Publisher
- Routledge
- DOI
- 10.1080/08974438.2020.1860855
- ISSN
- 1528-6983
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99496108802621
- Output Type
- Journal article
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