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Tourism into the Future – Towards 2020, and Beyond
Journal article   Open access   Peer reviewed

Tourism into the Future – Towards 2020, and Beyond

Sajid Anwar and J Hamilton
Tourism Recreation Research, Vol.30(3), pp.77-85
2005
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url
https://doi.org/10.1080/02508281.2005.11081489View
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Abstract

Tourism future tourism cybertourism marketing strategy forcing factors model e-tourism houses
In the future the tourism industry is likely to be affected by at least five key global forcing factors - population, geopolitics, economics, technologies, and the natural environments, and it will find new ways to strategically position across its global market. It will likely adopt multiple virtual, and physical, integrated value-adding strategies and approaches. Targeting the tourist of the future will involve an array of response-driven approaches across a range of markets, market levels and localities. Many of these changes will be driven by new technologies creating a new era of cybertourism. It is essential that the tourism industry position itself as a strategic early mover - planning, trialling and incorporating emerging ideas and technologies, and applying multiple market strategies, to deliver new business options such as 'e-tourist houses'. Such ideas will generate new streams, thereby further strengthening the industry's global competitiveness into the future. This paper examines a range of issues that are likely to impact and to some extent the future directions of the tourism industry.

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Domestic collaboration
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Hospitality, Leisure, Sport & Tourism

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#9 Industry, Innovation and Infrastructure

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