Journal article
Tourism TV Commercials: A Delicate Balance Between Aural and Visual Information Load
Journal of Travel & Tourism Marketing, Vol.28(5), pp.465-480
2011
Abstract
This article content analyzes music in tourism TV commercials from 95 regions and countries to identify their general acoustic characteristics. The objective is to offer a general guideline in the postproduction of tourism TV commercials. It is found that tourism TV commercials tend to be produced in a faster tempo with beats per minute close to 120, which is rare to be found in general TV commercials. To compensate for the faster tempo (increased aural information load), less scenes (longer duration per scene) were edited into the footage. Production recommendations and future research are presented.
Details
- Title
- Tourism TV Commercials: A Delicate Balance Between Aural and Visual Information Load
- Authors
- S Pan (Author) - Hong Kong Polytechnic University, Hong KongFolker Hanusch (Author) - University of the Sunshine Coast - Faculty of Arts and Social Sciences
- Publication details
- Journal of Travel & Tourism Marketing, Vol.28(5), pp.465-480
- Publisher
- Routledge
- Date published
- 2011
- DOI
- 10.1080/10548408.2011.587750
- ISSN
- 1054-8408
- Organisation Unit
- University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99449889302621
- Output Type
- Journal article
Metrics
5 File views/ downloads
514 Record Views
InCites Highlights
These are selected metrics from InCites Benchmarking & Analytics tool, related to this output
- Collaboration types
- Domestic collaboration
- International collaboration
- Web Of Science research areas
- Hospitality, Leisure, Sport & Tourism