Tourism Marketing Stimulus Characteristics: A Self-Validation Analysis of Iran

Arghavan Hadinejad; Anna Kralj; Noel Scott; Brent Moyle; Sarah Gardiner

doi:10.1177/0047287520981141

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Tourism Marketing Stimulus Characteristics: A Self-Validation Analysis of Iran

Journal article

Peer reviewed

Tourism Marketing Stimulus Characteristics: A Self-Validation Analysis of Iran

Arghavan Hadinejad, Anna Kralj, Noel Scott, Brent Moyle and Sarah Gardiner

Journal of Travel Research, Vol.61(2), pp.235-251

2022

DOI: https://doi.org/10.1177/0047287520981141

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Abstract

emotion

source credibility

attitude

self-validation analysis

partial least squares (PLS)

destination marketing

Prior self-validation hypothesis studies suggest that an individual’s attitude toward advertising is affected by the cognitive processing of the message and the valence of emotion. Yet, the effect of emotional arousal and stimulus credibility on attitudes toward a destination has not been discerned. This study employs the self-validation hypothesis to investigate the effect of the three dimensions of thinking on attitudes toward Iran. Participants (N = 416) were randomly assigned to a two (high vs. low arousal) × two (high vs. low source credibility) experiment. The partial least squares multigroup analysis results indicated that the emotionally arousing stimulus led to a greater influence of the amount and confidence of thought on attitudes. The effect of the amount of thought on attitude was greater in response to a credible stimulus. This research advances knowledge by revealing that emotional arousal has a significant positive impact on three dimensions of thinking and positive attitudes.

Details

Title: Tourism Marketing Stimulus Characteristics: A Self-Validation Analysis of Iran
Authors: Arghavan Hadinejad (Author) - University of South Australia
Anna Kralj (Author) - Griffith University
Noel Scott (Author) - University of the Sunshine Coast, Queensland, Sustainability Research Centre
Brent Moyle (Author) - Griffith University
Sarah Gardiner (Author) - Griffith University
Publication details: Journal of Travel Research, Vol.61(2), pp.235-251
Publisher: Sage Publications Inc.
DOI: 10.1177/0047287520981141
ISSN: 1552-6763
Organisation Unit: University of the Sunshine Coast, Queensland; Sustainability Research Centre; USC Business School - Legacy
Language: English
Record Identifier: 99500508502621
Output Type: Journal article

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7 Times Cited - Web of Science

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Collaboration types: Domestic collaboration
Web Of Science research areas: Hospitality, Leisure, Sport & Tourism

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Source: InCites